Love him or hate him, the guy can sell. While there is a lot that I don’t think we want to learn from “The Donald,” there’s a lot that we can actually apply from his success. Every salesperson needs to apply these same concepts into their own selling.
In this video, I’m going to teach you what Donald Trump teaches us about selling. You must watch this. Check it out:
I want to hear from you. Which of those three ideas did you find most useful? Be sure to share below in the comments section and I will get to every single comment. And if you enjoyed this video, click right here for a free eBook on 25 tips to crush your sales goals.
If I had only one to pick it would be the third one; Be Provocative. I think most of us are too nice and timid and are afraid to be or say something “different” whilst approaching prospects.
Well said and so true. We are afraid to be provocative for fear of losing the sale, but it’s the act of being generic that is costing us the opportunity in the first place!
Hey Marc, I liked all 3 tips but my favorite is “Be Provocative” The Donald” has certainly gotten our attention (good and bad) but it is refreshing not to hear the Politically Correct Scripts the lifetime politicians use. I just dusted off your books “Game Plan Selling” and “Breaking All Barriers” ..it is time for another read. Question, You mentioned frequency.. I agree..but I am a business owner wearing all the hats..selling, marketing, etc. Would you suggest a Virtual Assistant for the business owners who do NOT want employees? I would love to hear your take on this and of course suggestions as to where to find good help. Thank you
Hi Tim,
Thanks for the kind feedback. I don’t think a VA can help you much with prospecting. Instead, I recommend that you focus, as the business owner, only on the best prospects. Create a list of even just 10-20 people that stay on top of your radar and get introductions to them!
Thanks Marc. Good stuff.
Thanks Tim.
I thought that the comment regarding being provocative was especially useful. You are right…the prospective client is used to listening to the same old song, and will tend to tune you out. A comment that can provide the element of surprise will probably work wonders in terms of keeping someone’s attention.
Well said Robin. Prospects have seen the same boring approach day in and day out. Be provocative!
Love this one Marc! Right on point!
Thanks so much Joe. Really appreciate it!
This was a good lesson, Marc. It is amazing how we can learn sales lessons when we analyze a speech or ad. I probably drive my wife nuts doing this!
Well put Roger. Whether we love a public figure or abhor him/her, there is always something to be learned.
All 3 are good and much needed in the sales process. Being provocative is probably the most important because I think it automatically sets the stage for the other 2 ideas.
Well said Ben. Keep on being provocative!
No. 3 and here is why. As humans, our prospective clients, or anyone else for that matter, are reluctant to reveal weaknesses or areas that could use improvement. Being “provocative” can mean 2 things. As it regards to sales, being provocative means to cause a strong emotion, which ultimately will provide you with the problems they are experiencing….thus, giving you a clearer picture of exactly what their needs are. The Sandler Sales method has never let me down in flushing out potential objections that prospective/present clients WILL use at some point in the selling cycle. To me, being provocative in sales means that my tonality has to be in check and my questions specifically tailored to uncover the exact needs of my audience.
Great point Bronwynn. Sounds like a very systematic approach. Keep up the great work!