Sales Strategy, Mastered

Driven by the latest data and science on what actually generates & closes deals

How We Help You Grow Sales…

Do you or your reps struggle with any of these issues?

Not reaching decision makers

Fighting off low-priced competitors

Sales cycles that are too long


Dealing with unqualified leads

Getting shopped around


Not closing the business effectively

Not enough leads


Selling on tight margins

Busy but not productive

Struggling to sell on value


Not sure what to say in meetings

Ineffective when prospecting

Learn Our Sales Insights Method™

Have a Blueprint to Drive Leads

Haphazard prospecting simply doesn’t work. Every rep and organization must have a clear and diversified strategy for generating high-quality leads. By using a Prospecting Blueprint, you ensure a consistent flow to hit your goals.

Present Powerful Insight

High-level prospects don’t want their “brains picked” to see what their biggest challenges are. They want insight about their business. And then they want to be understood.

Disqualify the Wrong Fits

Once your prospects see value in you or your rep, it’s imperative that there’s a systematic approach to fully determine fit—and disqualify those that don’t make the cut.

Solve Only What Matters

Your prospects don’t want everything you have. They only want the solutions to the challenges they face now—or in the near future. That’s where Case Study Presentations come in.


We’re a team of bona fide sales nerds obsessed with getting world-class results for our clients. Our mission is to improve the quality of sales strategy in a marketplace that demands excellence in order to thrive. Our team is committed to leveraging all available data to understand what really works in today’s world of selling—and then helping our clients actually materialize those changes.
Trusted by 70,000+ Sales Reps and Companies Like…

Marc is our Sales-Nerd-in-Chief, practicing a data-driven, science-based approach to selling that utilizes all the best tools available to sales organizations today. He is the best-selling author of three books on sales and leadership, including the highly acclaimed titles Game Plan Selling, The High-Velocity Sales Organization and his forthcoming book, Sales Conversations, Mastered.

Marc is a frequent contributor to Inc, HubSpot, Fast Company, Entrepreneur Magazine, and Huffington Post Business. He also hosts a popular YouTube channel on sales strategy with over 75,000 subscribers. Marc holds an MBA from the University of Oxford and a BA in social sciences from Harvard University.

In his free time, Marc is an avid kiteboarder, rugby player, and world traveler.


Stephanie is in charge of content strategy at the Lab. She’s the author of two books on business communications and her writing has been featured in The Huffington Post,, Forbes, Fast Company, Inc., and other top publications.

Stephanie holds a BA in English from Vanderbilt University and an MA in writing from Emerson College, where she was a Presidential Fellow. Before joining the Lab, she founded a content strategy firm and consulted for dozens of companies as a communications specialist over the past 10 years.

When she’s not crafting sales content or training modules for the Lab, Stephanie loves to cook gourmet meals, read sci-fi novels, and do vinyasa yoga. She’s also a frequent world traveler—Amsterdam is her favorite city so far.


Sabrina is the Lab’s resident data guru and director of operations. She keeps everything running smoothly and ahead of schedule. Sabrina’s career path twisted and turned through a variety of diverse positions and clientele prior to her role as our COO. Never one to bow down from a challenge, she’s a fearless multi-tasker and jill-of-all-trades.

Sabrina is a proud perfectionist who loves organization, data, and solving complex problems. She graduated summa cum laude with a BA in communication studies from the University of San Francisco.

In her spare time, Sabrina is a voracious reader and traveler who dreams of living abroad again after spending three years in Scotland. When she’s not reading or jetting off across the world, you can find her playing with her British Shorthair, Elphie.

Get Started Now…