Your prospects are flooded with sales voicemails every day. How can yours stand out? Follow these 5 keys to a perfect sales voicemail.
So you’ve crafted a slick prospecting call script, and you’re ready to go. You’ve made your first dial—and you get sent to voicemail. You make your second dial—voicemail. Third call—third voicemail. And so on. A week goes by and not a single person ever gets back to you. What happened?
Now, put yourself in the shoes of a typical prospect.
The prospect is away from the desk for a few hours in a meeting, and comes back to 7 new voicemails. First voicemail: “Hey Karen, hope you’re doing well today! I wanted to touch base with you about our new…” Erase. Second voicemail: “Hey Karen, we have an amazing deal going on…” Erase. And so on. Seven voicemails in three hours that all sound exactly the same.
It’s time for you to mix things up a bit.
In this video I’m going to show you the 5 keys to a perfect sales voicemail. Check it out.
Sales Voicemails Video Summary:
1. Use a mellow tonality.
The second you come off as enthusiastic, you sound like a salesperson. It’s time to train yourself to drop all of the enthusiasm in your interactions with prospects. It’s killing you. Instead, it’s time to come off as really low-key and genuine when you leave voicemails. You want to come across as a real person.
2. Get right to the point.
Stop saying things like, “Hey, how are you?” or, “Hey, I hope all’s well!” This is what every salesperson does, and it needs to stop if you want to stand out. Instead, get right into it. Here’s how I might start a voicemail. “Hi, John. Marc Wayshak. (617) 203-2171.”
3. Show you know about them.
When you do your prospecting, show that you’ve done some homework and have a purpose for your call. Don’t just check in. Don’t call just to pick their brain.
Don’t call to set up a 5-minute meeting. Show value by saying something like, “I just emailed you a brief report that I’ve put together for you on XYZ Company that will show you some of your strategic sales strengths and weaknesses. I think that you’ll find it useful given the recent addition of your VP of Sales.” Think about how much inside information that shows just from some simple research.
4. Take risks.
Don’t be afraid of your prospects. Surprise them! Tell them they’ve got a problem. Share an issue or an advantage that their number one competitor is facing, like this: “I can tell you that your number one key competitor, ABC Company, is using a sales approach that is setting them apart. I’d be happy to give you some more insight on that.”
5. Tell them to look out for your email.
Give your phone number, but don’t ask for a callback. It’s a waste of breath. Instead, have them look out for an email that you just sent or one that they can expect to receive in a few minutes. It might sound something like this: “If you found the report useful, just shoot me a message back and I can give you some more insight. Again, this is Marc Wayshak, (617) 203-2171.”
So there you have it. Now you know the the 5 keys to a perfect sales voicemail. I want to hear from you. How will these tips transform your approach to voicemail? Be sure to share below in the comments section and join the conversation.
solid
The one word “solid” sums it up!
Marc, really interesting, we have probably all been taught to sound really enthusiastic when calling prospects, I like to “tone” it down. Key basics as well, do your research to make it interesting for them!!
Enthusiasm kills the sales. Every time I have shown enthusiasm, the prospect instinctively cools off. Its like chasing a girl…They respond to authority and confidence. Not brashness or sarky. Just matter of fact and genuine.
Very impressive post! Thanks for sharing these useful suggestions. It’s very important that your ringless voicemail or sale voicemail message should be short, lead with something interesting, prepare for an influx of returned calls.
Impressive, but I’ve been trying to get you to answer this question. Some LinkedIn phone numbers are Mobile Numbers. Shouldn’t those be off limits for prospecting?
Depends on the industry, but when in doubt, don’t do it. I’m in marketing, and calling a prospect on their personal cell would absolutely eliminate the potential for any future relationship with the prospect. But if you sell industrial protective clothing for example, your contact may be away from an office most of the time, and wouldn’t be offended if that’s how everyone reaches them.
Thanks Alan, I most certainly agree. I only call Mobile if the Prospect says it’s okay AND they have personally provided it ot me.
Liked the “get to the point” philosophy, but would not tell my team to ever leave a voice message. I find that prospects are exasperated by VM. They appreciate the kind of creativity discussed in this video, but delivered in a way that respects their time. Don’t know the prospects email? It’s 2018… if the prospect is worth contacting, it’s worth your time as a salesperson to find a way to get an email address, and any other useful information that shows you’re invested.