Your prospects are flooded with sales voicemails every day. How can yours stand out? Follow these 5 keys to a perfect sales voicemail.
So you’ve crafted a slick prospecting call script, and you’re ready to go. You’ve made your first dial—and you get sent to voicemail. You make your second dial—voicemail. Third call—third voicemail. And so on. A week goes by and not a single person ever gets back to you. What happened?
Now, put yourself in the shoes of a typical prospect.
The prospect is away from the desk for a few hours in a meeting, and comes back to 7 new voicemails. First voicemail: “Hey Karen, hope you’re doing well today! I wanted to touch base with you about our new…” Erase. Second voicemail: “Hey Karen, we have an amazing deal going on…” Erase. And so on. Seven voicemails in three hours that all sound exactly the same.
It’s time for you to mix things up a bit.
In this video I’m going to show you the 5 keys to a perfect sales voicemail. Check it out.
Sales Voicemails Video Summary:
1. Use a mellow tonality.
The second you come off as enthusiastic, you sound like a salesperson. It’s time to train yourself to drop all of the enthusiasm in your interactions with prospects. It’s killing you. Instead, it’s time to come off as really low-key and genuine when you leave voicemails. You want to come across as a real person.
2. Get right to the point.
Stop saying things like, “Hey, how are you?” or, “Hey, I hope all’s well!” This is what every salesperson does, and it needs to stop if you want to stand out. Instead, get right into it. Here’s how I might start a voicemail. “Hi, John. Marc Wayshak. (617) 203-2171.”
3. Show you know about them.
When you do your prospecting, show that you’ve done some homework and have a purpose for your call. Don’t just check in. Don’t call just to pick their brain.
Don’t call to set up a 5-minute meeting. Show value by saying something like, “I just emailed you a brief report that I’ve put together for you on XYZ Company that will show you some of your strategic sales strengths and weaknesses. I think that you’ll find it useful given the recent addition of your VP of Sales.” Think about how much inside information that shows just from some simple research.
4. Take risks.
Don’t be afraid of your prospects. Surprise them! Tell them they’ve got a problem. Share an issue or an advantage that their number one competitor is facing, like this: “I can tell you that your number one key competitor, ABC Company, is using a sales approach that is setting them apart. I’d be happy to give you some more insight on that.”
5. Tell them to look out for your email.
Give your phone number, but don’t ask for a callback. It’s a waste of breath. Instead, have them look out for an email that you just sent or one that they can expect to receive in a few minutes. It might sound something like this: “If you found the report useful, just shoot me a message back and I can give you some more insight. Again, this is Marc Wayshak, (617) 203-2171.”
So there you have it. Now you know the the 5 keys to a perfect sales voicemail. I want to hear from you. How will these tips transform your approach to voicemail? Be sure to share below in the comments section and join the conversation.
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About the Author Marc Wayshak
Marc is is the best-selling author of three books on sales and leadership, including the highly acclaimed titles Game Plan Selling, The High-Velocity Sales Organization and his forthcoming book, Sales Conversations, Mastered.
Marc is a contributor to Inc, HubSpot, Fast Company, Entrepreneur Magazine, and Huffington Post Business. He also hosts a popular YouTube channel on sales strategy with over 103,000 subscribers.
Marc helps thousands of people his data-driven, science-based approach to selling that utilizes all the best tools available to sales organizations today.