Don’t fall into the common pitfalls that prevent you from making it big in sales. In this video, I’m going to show you 7 sales strategies that will make you rich. Check it out:
1. Bigger > More
More” width=”1024″ height=”576″>
Many salespeople believe that closing a higher number of sales is the key to reaching their targets. However, they often overlook the crucial variable of making bigger sales. Recognize the immense opportunity to secure larger transactions consistently. By focusing on maximizing the size of each sale, you will unlock higher profitability, increased commissions, and ultimately, greater earnings. This simple idea of bigger > more is one of the most important sales strategies that will make you rich.
2. Target prospects with money.
While it may seem obvious, it’s vital to target only prospects who have the financial capacity to invest in your offering. Trying to sell to prospects without the means to buy from you is like squeezing water from a stone. Instead, prioritize prospects who are more likely to have the budget necessary to make a valuable investment. This targeted approach ensures you connect with prospects who can afford your solution—an obvious requirement to getting rich in sales.
3. Find triggers that suggest pain.
Identifying prospects who are experiencing challenges or pain points relevant to your product or service is crucial. Look for specific triggers that indicate potential issues in their lives. Consider scenarios such as a marketing agency targeting prospects who already use Google Analytics but struggle to achieve optimal results. By pinpointing these triggers, you can effectively target individuals who genuinely need what you’re selling. Once you master the process of finding triggers that suggest pain, you’ll be on your way to making it big in sales.
4. Prospect in your sleep.
To maximize your prospecting efforts, leverage automation tools and sales systems. These are the cutting-edge, modern-day sales strategies that will make you rich. Instead of confining your prospecting to labor-intensive hours, utilize sales automation to reach out to potential customers consistently—even when you’re not “working.” This approach allows you to generate leads even when you’re not actively engaged in the process, resulting in increased opportunities for success.
5. Know that you bring real value.
Recognizing and embracing the value you bring to your prospects is paramount to getting rich in sales. Shed the belief that you’re merely taking from your prospects during sales interactions. By understanding that you genuinely enhance their lives, you exude confidence, congruence, and authenticity. This mindset builds trust and rapport, ultimately leading to higher closing rates.
6. Offer three options.
There are two primary ways to increase sales: closing a greater number of deals or securing higher-priced projects. By presenting prospects with three distinct options—good, better, and best—you create a context for decision-making. This approach enhances your chances of closing the sale and also increases the potential for larger transactions by offering a higher-level option. This is one of the most effective sales strategies for getting rich—period.
7. Identify niches.
Avoid the common pitfall of trying to sell to everyone. Instead, identify specific niches or target markets that align with your expertise. Focusing on serving these niche markets enables you to understand their unique needs and tailor your approach accordingly. By positioning yourself as a specialist, you enhance credibility, establish rapport, and attract clients who are willing to pay a premium for your services.
So there you have it. Now you know the top 7 sales strategies that will make you rich.
Which of these sales strategies did you find most useful for your own selling approach? Be sure to share your thoughts in the comments section below to join the conversation.
Enjoyed this article? Please share away!
Get instant access to our free sales training:
Why Prospects Push Back on Price, Give 'Think-It-Overs,' and Ghost in Sales Until They Meet a Sales Superstar Who Is Following These 7 Simple Keys
About the Author Marc Wayshak
Marc is is the best-selling author of three books on sales and leadership, including the highly acclaimed titles Game Plan Selling, The High-Velocity Sales Organization and his forthcoming book, Sales Conversations, Mastered.
Marc is a contributor to Inc, HubSpot, Fast Company, Entrepreneur Magazine, and Huffington Post Business. He also hosts a popular YouTube channel on sales strategy with over 103,000 subscribers.
Marc helps thousands of people his data-driven, science-based approach to selling that utilizes all the best tools available to sales organizations today.