Do you send e-mails as part of your sales arsenal? If not, you should. We never know what medium is most likely to engage our prospect: Phone? Snail mail? E-mail? That’s why it’s important to utilize all three.

While I recommend using all available communication channels to engage a prospect, I want to focus on e-mail right now. Sending a highly effective sales e-mail is an art and a science. In this video, I’m going to share five must-know e-mail sales tips. Check it out:

1. Make it personal. There’s nothing better than receiving an e-mail from someone who makes you feel special. Be sure to address all contacts by their first name, and never send out an e-mail that looks or sounds boilerplate.

2. Avoid formal language. You’re not writing an essay for college. You’re just trying to convey that you’re a normal human being with something valuable to offer. Take out the buzzwords, the fancy language, and the “sirs” or “ma’ams.” Instead, write exactly how you talk.

3. Keep the e-mail short. Think carefully about the goal of your e-mail. It should be to elicit a response from your prospect. Your e-mail is there to educate the prospect—not to make a sale. You just need a response. No e-mail should ever exceed more than four or five sentences; keep it short and to the point.

4. Offer value to the prospect. Make sure your e-mail offers the prospect something valuable. Think about what’s valuable in your world: An e-book? A special report? A free assessment or relevant article?

What does your e-mail offer that will motivate the recipient to respond?

5. Engage the prospect with a simple question. A prospecting e-mail should never end with a statement. You should always close your e-mails with a simple question.

A couple of examples might be: What is the best address to send the e-book to? Is this an idea that would be at all relevant in your world? Ask a very simple question that’s requires a short and easy response.

Making these five powerful changes to your e-mail communications will have a tremendous impact on your response rates.

I want to hear from you! Which of these five tips did you find most useful? Be sure to share below in the comment section, and I will response to every comment I can. For more videos on e-mail selling tips, click right here, or visit MarcWayshak.com, where you can find more great resources to help you take your sales to the next level.