Do you send e-mails as part of your sales arsenal? If not, you should. We never know what medium is most likely to engage our prospect: Phone? Snail mail? E-mail? That’s why it’s important to utilize all three.

While I recommend using all available communication channels to engage a prospect, I want to focus on e-mail right now. Sending a highly effective sales e-mail is an art and a science. In this video, I’m going to share five must-know e-mail sales tips. Check it out:

1. Make it personal. There’s nothing better than receiving an e-mail from someone who makes you feel special. Be sure to address all contacts by their first name, and never send out an e-mail that looks or sounds boilerplate.

2. Avoid formal language. You’re not writing an essay for college. You’re just trying to convey that you’re a normal human being with something valuable to offer. Take out the buzzwords, the fancy language, and the “sirs” or “ma’ams.” Instead, write exactly how you talk.

3. Keep the e-mail short. Think carefully about the goal of your e-mail. It should be to elicit a response from your prospect. Your e-mail is there to educate the prospect—not to make a sale. You just need a response. No e-mail should ever exceed more than four or five sentences; keep it short and to the point.

4. Offer value to the prospect. Make sure your e-mail offers the prospect something valuable. Think about what’s valuable in your world: An e-book? A special report? A free assessment or relevant article?

What does your e-mail offer that will motivate the recipient to respond?

5. Engage the prospect with a simple question. A prospecting e-mail should never end with a statement. You should always close your e-mails with a simple question.

5 Must-Know Email Sales Tips A couple of examples might be: What is the best address to send the e-book to? Is this an idea that would be at all relevant in your world? Ask a very simple question that’s requires a short and easy response.

Making these five powerful changes to your e-mail communications will have a tremendous impact on your response rates.

I want to hear from you! Which of these five tips did you find most useful? Be sure to share below in the comment section, and I will response to every comment I can. For more videos on e-mail selling tips, click right here, or visit, where you can find more great resources to help you take your sales to the next level.

Get 25 tips to crush your sales goal. Written by Marc Wayshak, sales strategist & author of the book, "Game Plan Selling."