Many words are critical for selling. However, there’s a word that trumps them all. This one little word helps us discover more about our prospects than any other. Unfortunately, most salespeople use this word far too infrequently.

In this video, I’m going to tell you the most important word in sales. Check it out:

The Most Important Word in SalesNow you know the single most important word in sales. I want to hear from you. Do you agree? Do you disagree? Be sure to share in the comments section below. I’ll read every single comment.