Many words are critical for selling. However, there’s a word that trumps them all. This one little word helps us discover more about our prospects than any other. Unfortunately, most salespeople use this word far too infrequently.
In this video, I’m going to tell you the most important word in sales. Check it out:
Now you know the single most important word in sales. I want to hear from you. Do you agree? Do you disagree? Be sure to share in the comments section below. I’ll read every single comment.
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About the Author Marc Wayshak
Marc is is the best-selling author of three books on sales and leadership, including the highly acclaimed titles Game Plan Selling, The High-Velocity Sales Organization and his forthcoming book, Sales Conversations, Mastered.
Marc is a contributor to Inc, HubSpot, Fast Company, Entrepreneur Magazine, and Huffington Post Business. He also hosts a popular YouTube channel on sales strategy with over 103,000 subscribers.
Marc helps thousands of people his data-driven, science-based approach to selling that utilizes all the best tools available to sales organizations today.