How would you like to implement a process where your prospects actually know who you are by the time you get them on the phone?
Now, you may say that this is impossible — but it’s not. In fact, most salespeople are making life harder on themselves by just banging out the phones and not utilizing every tool they have available to them.
In this video, I’m going to show you 5 easy steps to set more appointments and turn cold calls into warm calls. Check it out:
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Video Summary:
Set More Appointments Tip #1: Create a targeted leads list.
One of my favorite tools for mining leads in a prospecting campaign is Salesgenie. You can get all of your prospects and the best data about them from within their platform. I’ve worked out a very special deal with Salesgenie to give you a 30-day free trial with unlimited access to their tool, unlimited access to their leads. This is normally a 3-day trial only, but with my special link you get 30 days. You’ll receive a free customer analysis, access to the tool, and ultimately, free leads. One of the cool things that you’ll get access to is a special onboarding team who will help you get your work set up. This is awesome stuff. Just click this link to get easy access to a free 30-day trial of Salesgenie. You don’t want to miss out on using this really simple tool. This is a limited time offer!
Set More Appointments Tip #2: Map out your entire prospecting campaign.
Set More Appointments Tip #3: Map 20+ touches over the course of a month.
Set More Appointments Tip #4: Use all of your tools.
Now, within a tool like a Salesgenie, you have access to features like dialers, so you can make your calls, send out your voicemails, and send out your emails by using simple templates — whether it’s a one-to-one email using canned but personalized templates, or an entire email campaign. Make sure you’re offering something of value every time you email a prospect, though.
Direct mail is another powerful tool. You can send a letter, postcard, or package. You can also use LinkedIn to reach out to prospects, make a connection request, or send an inmail. You can be doing things like display advertising and banner ads. Now, you may not have access to that level of sophistication, but you want to use every tool at your disposal. The advantage here is that, by using all of these tools together, by time you get prospects on the phone, they already know who you are.
Set More Appointments Tip #5: Repeat, repeat, repeat, and repeat again.
One of the things I really love about Salesgenie is that managers can actually assign leads to different salespeople to stay really organized within the system. So, be sure to get your free trial with Salesgenie. You can get all of your prospects and the best data about them from within their platform, and you can stay there for all of your prospecting.
Before the call: Start by reaching out to your prospect on social media or by email
Being in contact with your prospect on social media in an initial phase can be advantageous for two reasons: first of all, you can analyze their profiles, find out more about what they already have and what they need, and what are their pain points that you can bring up in your call.