How to Close Tough Customers in Sales

“Hey, what do you got? Let’s make this quick!” Does that sound familiar to you? We’ve all had to deal with someone who’s short, curt, and borderline hostile during a selling situation.

These unfriendly prospects are the bane of most salespeople’s existence. But tough prospects are just people and they still need what you sell. In fact, tough prospects can be some of the best prospects out there because they tell you exactly what’s on their mind. As a result, they don’t lead you on at all.

In this video, I’m going to share with you exactly how to close tough customers in sales. Check it out:

How to Close Tough Customers in SalesSo, there you have it. Now you know exactly how to close tough customers in sales. I want to hear from you. Which of these ideas did you find most useful? Be sure to share below in the comments section and I will get to every single comment that I can.

Enjoyed this article? Please share away!
Get instant access to our free sales training:

Why Prospects Push Back on Price, Give 'Think-It-Overs,' and Ghost in Sales Until They Meet a Sales Superstar Who Is Following These 7 Simple Keys

9 reasons why top salespeople succeed

About the Author Marc Wayshak

Marc is is the best-selling author of three books on sales and leadership, including the highly acclaimed titles Game Plan Selling, The High-Velocity Sales Organization and his forthcoming book, Sales Conversations, Mastered.

Marc is a contributor to Inc, HubSpot, Fast Company, Entrepreneur Magazine, and Huffington Post Business. He also hosts a popular YouTube channel on sales strategy with over 103,000 subscribers.

Marc helps thousands of people his data-driven, science-based approach to selling that utilizes all the best tools available to sales organizations today.

Related Articles

9 [CRITICAL] Keys on How to Close the Sale

9 [CRITICAL] Keys on How to Close the Sale

7 Solution Selling Tips [The Ultimate Guide]

7 Solution Selling Tips [The Ultimate Guide]

Setting an Appointment in Sales with ANY Customer

Setting an Appointment in Sales with ANY Customer

3 [Must-Know] Sales Process Steps

3 [Must-Know] Sales Process Steps

5 Signals a Prospect is Going to Purchase [Buying Signals]

5 Signals a Prospect Is Going to Purchase [Buying Signals]

5 Keys to a Sales Prospecting Campaign [Set Tons of Meetings!]

5 Keys to a Sales Prospecting Campaign [Set Tons of Meetings!]