The old school sales trainers have always told us that we need to build ‘rapport’ with our prospects. Have you ever heard the sayings…
“They need to like you!”
“People buy from people they like.”
But, this is focusing on exactly the wrong aspect of a relationship. It’s not about them liking you. Instead we need to focus on building a connection with prospects. This means creating a relationship built on trust and respect. Not ‘like.’
Once you have both of those you are now in the category of trusted advisor.
In this video I’m going to show you 4 Easy Steps to Immediately Connect with ANY Prospect in Sales. Check it out.
So there you have it. Now you know 4 easy steps to connect to with ANY prospect in sales. I want to hear from you. Have you ever used this approach before? If so, what was the result? Be sure to share below in the comments section. Ill respond to every comment I possibly can.
Enjoyed this article? Please share away!
Get instant access to our free sales training:
Why Prospects Push Back on Price, Give 'Think-It-Overs,' and Ghost in Sales Until They Meet a Sales Superstar Who Is Following These 7 Simple Keys
About the Author Marc Wayshak
Marc is is the best-selling author of three books on sales and leadership, including the highly acclaimed titles Game Plan Selling, The High-Velocity Sales Organization and his forthcoming book, Sales Conversations, Mastered.
Marc is a contributor to Inc, HubSpot, Fast Company, Entrepreneur Magazine, and Huffington Post Business. He also hosts a popular YouTube channel on sales strategy with over 103,000 subscribers.
Marc helps thousands of people his data-driven, science-based approach to selling that utilizes all the best tools available to sales organizations today.