Body language is king when it comes to selling. The way you stand, sit, gesture, and look has a tremendous impact on how your prospects perceive you—and in sales, perception is everything!
To understand what I mean, simply imagine two scenarios. In the first, I’m sitting across from you, shoulders slumped, looking down at the floor, with my arms crossed across my chest. In the second, I’m sitting up straight, a genuine smile on my face, looking you straight in the eye with my hand extended to shake yours.
Which scenario makes you feel better? We both know the answer.
Data shows that body language and tonality account for 90% of how we’re perceived by others. Are you paying enough attention to body language when you’re in front of prospects and customers? If not, it’s time to start.
So, there you have it, 3 Must-know body language tips for salespeople. I want to hear from you. Have you ever used any of these ideas before? If so, what was the result? Be sure to share in the comments section. I’ll respond to as many comments as I possibly can.
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About the Author Marc Wayshak
Marc is is the best-selling author of three books on sales and leadership, including the highly acclaimed titles Game Plan Selling, The High-Velocity Sales Organization and his forthcoming book, Sales Conversations, Mastered.
Marc is a contributor to Inc, HubSpot, Fast Company, Entrepreneur Magazine, and Huffington Post Business. He also hosts a popular YouTube channel on sales strategy with over 103,000 subscribers.
Marc helps thousands of people his data-driven, science-based approach to selling that utilizes all the best tools available to sales organizations today.