Modern-day psychology—as well as our own life experiences—teaches us that pain always compels us to take action more than pleasure does. That means your prospects will be more motivated to buy from you if they’re trying to solve a deep frustration. The key is to learn what that frustration actually is—before you ever share your solutions.

Knowing how to discover that frustration is the difference between failing to close a $10,000 sale and closing that same prospect at $20,000. It’s everything.

In this video, I’m going to show you how to discover your prospect’s deepest frustration in sales. Check it out!

How to Discover Your Prospect’s Deepest Frustration in SalesSo, that’s how to discover your prospect’s deepest frustration in sales. I want to hear from you. Which of these ideas did you find most useful? Be sure to share below in the comments section. I’ll get to as many comments as I possibly can.